The day your ads go live
Search for what you do and picture your ad at the top of the page.
Type in your business and what you do. This is the spot the ads go after: above the map and every other result, with a button that calls you. The auction decides each spot, so every week I read the searches and move the money to the ones that bring work.
Where your money goes.
Two payments, kept apart. Your ad budget goes to Google and Meta, and my fee comes to me. I never touch your ad money.
- Your card
- Your ad budgetPaid to them directly
- Google and MetaAccounts in your name
- Your ad, at the top
- Calls to your phone
- Your card
- My feeAgreed before I start
- Me
Every week, I read the searches.
Your ad shows for searches Google picks, and each click costs money. Every week I read what people actually typed, keep the searches that bring calls, and cut the ones that bring none.
The money from what I cut moves to the searches that bring calls, and you get a note on every change.
What the ads do for you.
You want the phone to ring with people nearby who need what you do. Maybe you paid for ads before and never saw the account, the invoice or the calls. Here you see all of it, because all of it is yours.
The first name people nearby see
Google Search ads for the work you want more of, in the places you serve.
Trusted before the phone rings
Google Local Services ads, and help getting through Google’s background, license and insurance checks.
Remembered before they need you
Facebook and Instagram ads through Meta, when they suit your business.
Every lead counted
A tracking number on the ads, and conversion tracking on your site and its forms.
No money on searches that never pay
I read the searches every week and cut the ones that waste money. You get a note on every change.
Nothing hidden from you
The accounts are in your name, and you pay Google and Meta directly. I add nothing on top.
How it goes.
- You tell me what you do, the towns you serve and the work you want more of.
- I set up the accounts in your name, or work inside the ones you already have.
- Search ads usually go live first. Local Services ads wait on Google’s checks, which Google says take three to four weeks on average.
- Every week I read the searches and the calls and change what’s wasting money. You get a note on every change.
- Once a month, we go through the numbers together.
The accounts are yours.
- Your Google and Meta ad accounts are yours, in your name. I work inside them.
- Your ad spend goes from your card straight to Google and Meta. You see every invoice.
- Every lead from your ads and every call to your number comes to you alone. I never sell or share one.
- If you leave, the campaigns and their history stay in your accounts, where they always were.
How the ads are priced.
My fee depends on your towns, your business and your budget, so we agree on it in a short call before I start. It doesn’t go up when your budget does.
After a short call
How the money moves
- Your ad budget goes from your card straight to Google and Meta, and you see every invoice.
- I take no cut of it and add nothing on top.
- The accounts are in your name, so the campaigns and their history stay yours.
With the call answering, the ads become the full setup, which has a published price and the ad guarantee. See the full setup
Ask about your adsQuestions about the ads.
How are the ads priced?
My fee is set in a short call about your towns, your business and your budget, before I start, and it doesn’t go up when your budget does. Your ad budget goes from your card straight to Google and Meta, and I take no cut of it. With the call answering, the ads become the full setup, which has a published price.
Do you take a cut of my ad spend?
No. Your ad spend goes from your card straight to Google and Meta, and you see every invoice yourself. I charge a fee for running the ads, agreed before I start, and it doesn’t go up when your budget does. I never touch that money.
What’s the difference between Google Search ads and Local Services ads?
Search ads are the text ads in Google’s results, and you pay when someone clicks. Local Services ads sit above them with a badge that shows Google checked the business, and you pay for a lead instead of a click. Before they run, Google checks your business, your license and your insurance. They show in different places, so a business that qualifies can run both.
How long before Local Services ads go live?
Google says its checks on a new business take three to four weeks on average, and the ads can’t run until you pass them. Search ads don’t wait on those checks, so they usually go live first. I start the Local Services setup at the same time, so the checks are already moving while the search ads run.
Do the accounts stay in my name if I leave?
Yes. The Google and Meta ad accounts are in your name from the day they’re made, and I work inside them as a user you added. If you leave, you remove my access, and the accounts, the campaigns and their history stay right where they are. Nothing has to be moved or handed back.
Can I get ads without the phone answering?
Yes. I can run the ads on their own, priced after a short call about your towns and budget. Before you decide, think about who picks up when an ad makes the phone ring at night. The full setup puts the ads and the answering together for that reason, and it’s the one that carries the guarantee.
Do you run ads on Facebook and Instagram too?
Yes, through Meta, when they suit your business and your area. Search ads reach people who are already looking for someone like you. Facebook and Instagram reach people before they search, which suits a new pool or a remodel better than a burst pipe. I’ll tell you which I’d use for your business, and why.
Tell me about your business.
Answer a few quick questions and I’ll get back to you myself by email or phone. It takes a minute.
Every lead from your ads and every call to your number comes to you alone. I never sell or share one.
RonI read every one myself
Hi, I’m Ron. Want your name at the top when people nearby search? Tell me a little about your business and I’ll get back to you myself.
Rather email? Write to me at ron@nightcloud.ai
Check who I am before we talk.
I’m Ron Gorbachev, and I build and run all of this myself.